Business
The dress that changed my life
Every girl has a different view with regard to fashion. Some don’t care for it, some live for it. Some of us are Carrie Bradshaw, others, Coco Chanel. Do you remember a period of your life through music? The first time I heard Edith Piaf, I knew I had to go see France. Or perhaps […]
Are blogs dead?
Blogging is still a great way to tell a part of your brand story. From effective SEO-friendly articles to guides and listicles, get creative on ways to reach your target audience! Blogging not only reels in traffic but more importantly, it establishes you as the voice of authority over a subject matter related to your […]
Your brand story begins at the About page
You seldom get a second chance at first impression. Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and […]
The quality of care
In the cut-throat world of business, the quality of care is almost a ludicrous concept. When all we care about is bottom line, expansion, advancement, it is a challenge to infuse care in one’s work. I find that my most successful projects come from a collaboration with clients who truly care about their businesses and […]
Keds x Kate Spade: Walk a mile in your client’s shoes
Which girl does not like shoes? If you don’t, it only means you have not found what you are looking for. Different consumers love and buy shoes for different reasons. Some collect them, some only own a few pairs for practical reasons. Some care about how the shoes look and the statement they make from […]