You seldom get a second chance at first impression.
Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and days or weeks later, you find yourself telling this story to a friend, family member or co-worker? Likewise, have you chanced upon some poorly written stuff that did not inspire any confidence at all, hence you immediately left the site and very quickly even forgot about the brand name of the business?
I have analysed countless About pages – partly for my job but also partly because I shop online frequently. I truly enjoy discovering the About pages that were not only well written but strategically so. A lot of times, I got a glimpse into the world of these brands and instantly felt a connection. The stories were memorable and there was always a strong call for the readers to take action.
As a business, your “About” page is not merely a platform to offer information to potential customers. It is an ideal setting for a part of your brand story to unfold. The heart of your website is your About page. When crafted well, it can be the difference between getting a client versus getting rejected. It can mean a sale that changes your life and the destiny of your business or a missed opportunity.
Let me help you realise what a gold mine your About page can be and show you how to best capitalise on it. Along with this About page, I can also guide you to discover the values your brand stands for or ought to stand for. I will craft your “About” page so that it draws in your potential clients, give them the pleasure of discovering you, provide an opportunity for them to get to know you and convert them into customers who will buy from you. If you are interested to know more, feel free to get in touch!