Your Good Idea Deserves A Good Brand Story

We want your readers to fall in love with you, your customers to become loyal fans, your competitors to scramble in despair. It's our mission to get your followers to join your tribe, heed your war cry, and embrace everything you stand for. Together we will walk shoulder-to-shoulder with you as you make a mark in the world.

This is what we have to offer

Branding & Writing Worthy Of Your Business


Fusing penmanship and flair, powered by critical thinking and curiosity, driven by passion and purpose – Good Brand Story offers communications services relevant to this digital age, tailored just for you and your business needs.

From travel to technology, food to fashion, our goal is to shape exceptional brand narratives. With words and ideas, we empower companies to make a difference and build businesses of worth.

Find the true voice to your brand story

Hi, I'm Serene

I am a writer and storyteller based in Rotterdam, The Netherlands, with a knack for capturing brand voices and crafting compelling narratives. I leverage creativity, experience, and expertise to help each brand stand out from competitors and shine through with authenticity.

From well-established brands and trailblazing startups to solopreneurs and influencers, I have worked with clients from all walks of life, in a variety of sectors including technology, travel, food, wine, sustainability, beauty, fashion, non-profit, crowdfunding and luxury services.

Get to Know Me



Brand Storytelling Strategy

You've got style and substance, now let's give your brand a soul. This is your David versus Goliath moment. It's no longer just the giants in your industry who have the resources to tell meaningful stories about their products and their people. You can do it too, and you should! As humans, we are hardwired for stories. With Good Brand Story, we will leverage strategic business thinking to devise a blueprint for winning hearts and garnering love. We will sculpt a narrative worthy of your brand.

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Copywriting & Editing

There is no point in offering the best product or service in the market when you have no means of articulating the value you bring to your customers and convince them to buy from you. Your online presence is one of the reasons why you either succeed or fail as a brand, and you need top-notch copywriting to showcase who you truly are. Got the idea but can't find the right words? Give me your draft and I'll give you a voice. Together we will put your passion and vision into words that not only inform but also influence and inspire readers.

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Bespoke Content Creation

Create the right message that resonates with your audience through content marketing. This is one of the best ways to build trust with your customers. Creating content takes time. Creating relevant, high quality, brand-nurturing content requires effort and expertise. From engaging newsletter to informative guidebooks, brilliant copy to SEO-friendly blog posts, you need a content specialist whom you can rely on and work with for the long run.

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English Chinese Translation

Ready to step into a new world? All set to conquer a new market? Let's join forces! You have the idea, I possess the words. We can transcend the cultural barrier and position your brand to the ideal clientele. Get key messages effectively across to your audience. Communicate seamlessly in the right cultural context that makes sense to local readers. Say yes to writings that are articulated, precise, and a joy to read.

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Serene is an excellent writer!

She understood the briefings without a lot of back and forth. Thanks, Serene, for delivering everything timely and with a great eye for details!


Created outstanding content for our blog.

Very pleasant to work with and always flexible with changes in the job description. I highly recommend Serene and I will use her in future jobs.

foodpanda, Delivery Hero SE

Absolutely perfect cooperation

Serene perfectly understood my requirements and delivered excellent work that didn't require a single revision. Absolutely perfect cooperation and looking forward to working with her again.

Purple Next S.R.O

Serene has delivered hundreds of short articles of constant high quality.

My partner and I built a travel app for iOS and Android called Viewbound and contracted Serene as a freelancer to help us write short location articles. We had 20+ writers who sent in samples, and Serene was by far the best. Some of them came close, but Serene has delivered hundreds of short articles of constant high quality. Her professionalism is also reflected in her communication and administrative work. I look forward to working with her again soon, and read her captivating articles.

Mathias, Viewbound

I would highly recommend everyone to hire Serene.

We hired Serene to help us with the copy for our new website. Since then the cooperation has been really great. The communication is super easy and always on point. She is able to structure her work and give exact timelines for a project. The work that she delivers is of great quality and exactly as discussed. If any changes or corrections are needed, Serene will make sure to deliver in a few hours. I would highly recommend everyone to hire Serene for a project and have done so ourselves for several other projects already.

Anastasia, Wanderlust Trips

Superb writer.

Superb writer. Created excellent and engaging texts that were so easy to edit.
Easy to communicate with, very professional, and recommended all around.
Will be re-hiring when we can continue with our project.

Stephen, Kated

Very creative and fun tones in her writing.

Excellent communications, timely delivery and a very professional approach. Very creative and fun tones in her writing. Takes the job seriously and does research to ensure quality etc.

Ted, Wyzeup

She's an excellent writer.

It was a pleasure working with Serene. She's an excellent writer and followed our format to turn in a great post. Serene is very professional in terms of communication and timelines. I would absolutely recommend her for anyone looking for high quality work.

Laura. L

Easy to communicate with and worked quickly on the job

Serene worked on a press release translation from Traditional Chinese to English. The piece was well translated and Serene was very easy to communicate with and worked quickly on the job. Thank you!

Tatler HK

Great to work with!

Serene is great to work with! I will work with her soon on another project.

Vancity Photobooth

Very easy to work with.

Very easy to work with and on-point with the delivery - all as it should be for a successful project!!!

PS Corp

I highly recommend Serene

Amazing person to work with. Completed work on time and created outstanding articles for us. Very pleasant and helpful. I highly recommend Serene.

Delivery Hero

A true professional

Serene was a true professional, who is also genuine and authentic.
She delivered not only work of a high standard, she was also efficient and fast, excellent communication skills and flexible!
Generally I don't give feedback, but this is the a first time I am sharing to readers, well deserved Serene!


A super contractor.

A super contractor, Serene delivered every time despite very little support or input at our end.


Highly recommended!

Excellent work by Serene! Have engaged her for a writing task (short travel stories) and it was done well and fast as she has good travel experience and obviously can write well! Also communicative which is so important for this platform. Highly recommended!

David. W

Serene delivered good work.

Serene delivered good work on this project and I enjoyed working with her. Her communication was top-notch, she met all deadlines, and her skills were reasonably strong. I will likely have additional jobs for her in the future.

John. C

I will hire her again!

Serene has been very professional. She has been very clear about her time availabilities in order to be able to plan deadline accordingly and has been in line with the expectations both in terms of timeline and also quality of work.
She has been interested and positive about hearing feedback about her work and made changes upon request.
I will hire her again in case of need!

Bending Spoon

Easy to work with!

Easy to work with and good understanding of my needs... will continue to work with Serene!

Mel. S

5 stars!

It was a pleasure working with Serene. She was very prompt, thorough, professional, and she did great work. 5 stars and strongly recommend working with Serene.

Yonas, FOY

Beautiful writing style

Highly recommend, beautiful writing style. Sought to understand our needs and then created writing to suit. Wonderful experience, high quality output and will use again in future. Thanks Serene!

Lucy. W, babyface.

Great job

I want to thank Serene for a really great job bringing my website to life with her articulate wording. Also gave great advance, very helpful and will be hiring Serene again in the future. Thank you again Serene.

Theron Vacation Homes

A great storyteller

What are you waiting for? Hire Serene in a heartbeat because she is the best writer one can ever dream of. A great storyteller, she weaves words together like art to paint a beautiful story about your brand. Meticulous and reliable, she gets what you are trying to portray in one instant. She meets deadlines perfectly and delivers every promise. Her writing style is classy, beautiful, and poetic. As a matter of fact, she can adapt to any kind of writing style. You will never regret your choice. We will continue to work with Serene for all our future writing and brand story-telling needs. You should too. ;)

Zeste SG

Highly recommended

Highly recommend, beautiful writing style. Sought to understand our needs and then created writing to suit. Wonderful experience, high quality output and will use again in future. Thanks Serene!"

Turquoise Beach Co

Return client

2nd successful collaboration with Serene! I highly recommend her to all clients! She is respectful of deadlines and knows exactly what you're looking for. I will continue to work with Serene for the years to come! Thanks again, Serene! :)

Zeste SG

Thank you!

We are so happy with Serene's work, beautifully written, before due date, we would like to work with Serene again, thank you.

Brookfield House

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