• May 12, 2020
Are blogs dead?

Blogging is still a great way to tell a part of your brand story. From effective SEO-friendly articles to guides and listicles, get creative on ways to reach your target audience! Blogging not only reels in traffic but more importantly, it establishes you as the voice of authority over a subject matter related to your […]

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  • April 1, 2020
Your brand story begins at the About page

You seldom get a second chance at first impression. Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and […]

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  • March 14, 2020
The quality of care

In the cut-throat world of business, the quality of care is almost a ludicrous concept. When all we care about is bottom line, expansion, advancement, it is a challenge to infuse care in one’s work. I find that my most successful projects come from a collaboration with clients who truly care about their businesses and […]

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  • March 1, 2020
Finding a voice in your story

I am a fan of Little Women. The novel holds a special place in my heart. From the very first moment I picked up Louisa May Alcott’s book at a fair as a ten-year-old, to the day I stepped out of the cinema as a teenager, weeping over Jo’s rejection of Laurie, to last evening, […]

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  • December 14, 2019
Keds x Kate Spade: Walk a mile in your client’s shoes

Which girl does not like shoes? If you don’t, it only means you have not found what you are looking for. Different consumers love and buy shoes for different reasons. Some collect them, some only own a few pairs for practical reasons. Some care about how the shoes look and the statement they make from […]

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  • November 5, 2017
A giant has fallen

A giant has fallen, and a piece of the sky he used to hold up came crashing down. This giant walked the earth for almost a century. His path took him across oceans to new shores. He lived through horrendous wars, encountered endless struggles, persevered through turmoil and hardship. All this while, remaining upright, never […]

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