Welcome to my creative space where I let thoughts flow. Sometimes it is to share business or writing insights, other times, it would simply be self-expression through stories, poems, musings; most of the time, however, I suspect I’d be waxing lyrical about food.

  • June 29, 2020
The start of an end

She with her fiery red curls, tears staining her porcelain, ivory face and a hardened resolve, sat on the Ice Throne. With a gentle wave of hand, the loyal guards in her palace blew into long horns. Thunderous echo howled through the never-ending corridors. She had ordered the gates of her kingdom to be closed […]

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  • May 12, 2020
Are blogs dead?

Blogging is still a great way to tell a part of your brand story. From effective SEO-friendly articles to guides and listicles, get creative on ways to reach your target audience! Blogging not only reels in traffic but more importantly, it establishes you as the voice of authority over a subject matter related to your […]

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  • April 26, 2020
The writer with a green thumb

Every spring, when the world starts waking up from a long, sleepy winter, I become another woman. One who is seized by the madness induced by tender shoots appearing in the soil and enthralled by the increasing greenery to be seen all around. Eagerness to “re-organise” the garden, I wear self-designed straw hats and don […]

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  • April 1, 2020
Your brand story begins at the About page

You seldom get a second chance at first impression. Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and […]

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  • March 14, 2020
The quality of care

In the cut-throat world of business, the quality of care is almost a ludicrous concept. When all we care about is bottom line, expansion, advancement, it is a challenge to infuse care in one’s work. I find that my most successful projects come from a collaboration with clients who truly care about their businesses and […]

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  • March 1, 2020
Finding a voice in your story

I am a fan of Little Women. The novel holds a special place in my heart. From the very first moment I picked up Louisa May Alcott’s book at a fair as a ten-year-old, to the day I stepped out of the cinema as a teenager, weeping over Jo’s rejection of Laurie, to last evening, […]

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