Stories

Welcome to my creative space where I let thoughts flow. Sometimes it is to share business or writing insights, other times, it would simply be self-expression through stories, poems, musings; most of the time, however, I suspect I’d be waxing lyrical about food.

  • April 26, 2020
The writer with a green thumb

Every spring, when the world starts waking up from a long, sleepy winter, I become another woman. One who is seized by the madness induced by tender shoots appearing in the soil and enthralled by the increasing greenery to be seen all around. Eagerness to “re-organise” the garden, I wear self-designed straw hats and don […]

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  • April 1, 2020
Your brand story begins at the About page

You seldom get a second chance at first impression. Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and […]

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  • March 14, 2020
The quality of care

In the cut-throat world of business, the quality of care is almost a ludicrous concept. When all we care about is bottom line, expansion, advancement, it is a challenge to infuse care in one’s work. I find that my most successful projects come from a collaboration with clients who truly care about their businesses and […]

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  • March 1, 2020
Finding a voice in your story

I am a fan of Little Women. The novel holds a special place in my heart. From the very first moment I picked up Louisa May Alcott’s book at a fair as a ten-year-old, to the day I stepped out of the cinema as a teenager, weeping over Jo’s rejection of Laurie, to last evening, […]

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  • December 14, 2019
Keds x Kate Spade: Walk a mile in your client’s shoes

Which girl does not like shoes? If you don’t, it only means you have not found what you are looking for. Different consumers love and buy shoes for different reasons. Some collect them, some only own a few pairs for practical reasons. Some care about how the shoes look and the statement they make from […]

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  • April 29, 2018
Sometimes it’s right to quit

Quit being a nice girl to the world. Start being nicer to yourself. Quit trying to fit in when you have outgrown what was comfortable. Seek first what your heart wants. Quit people who care more about using you as a mirror for their vanity than how you feel on lightless days. Hold tight instead […]

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